Volvo Cars (not to be confused with AB Volvo, which sold off Volvo Cars to the Ford Motor Company in 1999) is a Swedish car manufacturer, specialising in luxury sedans, saloons and SUVs. The trademark “Volvo” (Latin for “I roll”) was first registered by SKF in 1915 but didn’t see commercial use until SKF created the Volvo subsidiary.
In 1927, the Volvo ÖV 4 was released, and the company later released a series of open and closed-top vehicles designed to hold strong in the Swedish climate. Despite having high quality Volvo tyres, parts, overall build quality and exports to American and Canadian markets, Volvo was still a small company, and pushed for mergers with other manufacturers several times.
Numerous deals – with Saab, the Norwegian government and Renault – fell through before Volvo acquired the passenger car division of DAF and released the Volvo 340, which became a massive UK success in the 80s. However, the Volvo Group decided to sell its automobile manufacturing business to focus on other ventures, and Ford bought Volvo Cars in 1999. Under Ford’s ownership, production of Volvo tyres and parts decreased whilst trying to push their reputation further upmarket with the luxurious Volvo S80 and XC60, among others.
Volvo have always prioritised driver safety, issuing the following statement in 1927: “Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety.”
But they’ve also put their money where their mouth is introducing safety glass in 1944, making the modern three-point safety belt standard on all Volvo cars in 1959, and then allowing other manufacturers to use it for free, all in the interest of safety. If you want to drive in safety, style and comfort, then you could do far worse than a Volvo! In the spirit of safety, we recommend using all-season Volvo tyres for consistent performance and checking them regularly for damage and wear.